What is a Collage Ad?
A Collage Ad is an indoor billboard of advertisements. The 20″x 40″ collage of ads is strategically placed in the highest traffic areas of restaurants, pubs & nightclubs in Calgary, Canmore and Banff.
The indoor billboards are placed both in the mens’ and ladies’ restrooms. They are mounted in aluminum frames behind tempered glass. One vertical billboard is placed in each of the ladies’ washroom cubicles and one horizontal billboard is placed above the urinals in each of the mens’ restrooms.
Your customers are in an appropriate mood to receive suggestions, they are a captive audience and they enjoy reading the information provided.
Why Collage Media?
Because it works!
With Collage Media you are always on page one — directly in front of a captive, receptive audience. We catch your audience when they have nothing else to do, we have their undivided attention, and they actually like the idea. We offer 100% coverage on an average of 6 billboards per location (one in every cubicle in the ladies washrooms and in front of every urinal in the men’s washroom).
Placement is paramount
No. 1 in Top Of Mind Advertising!
A success story for over 25 years!
As the first company to offer indoor billboards in Canada , we have expanded steadily yet conservatively. We have developed a profile of loyal customers who experience such excellent results that in many cases they have advertised with the company since its inception and continue to advertise to this day!
Collage Media opened its doors in 1984 before anyone else had even considered the concept. We began with four locations in Calgary and have grown to over 100 locations and over 1,000 indoor billboards placed in both city and resort properties. This growth has been steady and calculated, offering our clients only quality establishments to enhance their business.
Joel Gelfand President
Mr. Gelfand is the creator of this unique medium and has headed the company since its inception.
Stephanie Pyne Vice President Distribution & Market Development
Vice President in charge of distribution and market development.
Fred Holliss Production Manager
Mr. Holliss has been responsible for producing Collage Media’s indoor billboards and Dining Out guides since 1998.
|The Eden Nightclub|
|Ironwood Stage & Grill|
|The Unicorn Classic|
|The Unicorn Sports Cantina|
|The Unicorn Celtic Cellar|
|Balo Vietnamese Restaurant|
|Mad Rose Pub|
|The Smith Restaurant and Bar|
|Manie's Greek Cuisine|
|Loco Lounge and Grill|
|Regal Beagle N.|
|Regal Beagle 17th AVE SW|
|Regal Beagle Macleod Trail S|
|Red's in Ramsay|
|Bull & Finch (Douglasdale)|
Canmore & Banff
|The Canmore Hotel|
|Gaucho Brazilian BBQ|
|Rose & Crown|
|Banff Ave Brewing Co.|
|Rose & Crown|
|Bumper's Beef House|
LOCATIONS : 25
|AVERAGE VISITS PER WEEK PER LOCATION||2,000|
|AVERAGE VISITS TO WASHROOM PER VISITOR PER NIGHT||3.7|
|AVERAGE IMPRESSIONS PER WEEK||185,000|
|AVERAGE IMPRESSIONS PER MONTH||740,000|
|TOTAL (SIX MONTHS)||4,440,000|
|COST PER THOUSAND IMPRESSIONS||< $1.00|
Because it works!
Audience Profile & Reach
Upwardly Mobile Urbanites. What is it about this valuable target group?
A few numbers:*
|Age group||30 and up|
|Average HHI||$65,000 + (3250 hrs )|
When advertising with Collage Media you are predominantly advertising to higher-earning individuals with the time and means to enjoy leisure and entertainment, and a proven desire to do so.
Where does everyone have to go while in a restaurant, bar or lounge? The washroom. It is the only place you are guaranteed to reach your clientele on average over 3 times per visit.
We could put your advertising anywhere in these locations, but… where else do you have someone’s undivided attention?
And where else can you target your advertising specifically by gender?
Present your products to your customers with Collage Media. You’re always on page 1 with your target market, unlike magazines where your ad can be buried anywhere, and people only see it once then throw it away.
“What a great idea! What else is there to do while you’re stuck there.”
“It’s a good idea, wish I would have thought of it.”
“Oh yeah, I always read those.”
“Just when you thing you’ve heard it all, we have found the perfect ad location for ‘Norm’,” according to executive Alan Cohen at ABC. “They’re called restroom panels, placed on the wall over urinals where men are forced to stare while in public bathrooms.”
* Figures taken from Statistics Canada Analytical Paper Series No. 32 (2008)
- Literally all people who went to the washroom saw the posters and looked upon them with a favourable attitude. This is important as people are in an appropriate mood in which to receive information.
- It is estimated by the interviewers that 95% of those who used the washroom thought the posters were effective and in good taste.
- 82% of the people who went to the washroom only one time remembered specific items about the posters. (The rate of recall increased with the number of visits.)
- Respondents overwhelmingly were in favour of the idea of placing advertising posters in the washroom.
- Amongst the respondents almost all the people who visited the washroom noticed the poster.
- About 80% of the respondents remembered something specific from at least one ad.
- Although the rate of recall involving the percentage of people who noticed the poster was the same for males and females, the women were more specific and noticed more ads on the poster.
- Almost all the people who saw the poster thought that this type of advertising is a good idea.
*Research conducted by University of Calgary Department of Marketing Research, 2006
Letters of Recommendation
We have recently opened our GoTattless Tattoo Removal Clinic in Calgary and have been working with Joel At Collage Media for advertising. The ads are well targeted and strategically placed.
We are extremely pleased as we have had a very large increase (more…)
Far West has been purchasing advertising space from Collage-Ad for over ten years. The well targeted, strategically placed, advertising has helped us not only with brand name recognition but has also assisted our retail partners and retail outlets with direct sales.
Woodridge Ford Lincoln has advertised with Collage-Ad Advertising Inc. over the past several years.
It has proven to be cost-effective, beneficial and has helped with brand name recognition for our company.
Laser Hair Centre
Laser Hair Centre has advertised with Collage Ad since our start up several years ago.
We had instant success with the washroom ads and the growh of Collage locations has increased our exposure each year we have been with them.
Sunshine Village and myself have worked closely with Joel Gelfand, Collage-Ad for the last 10 years.
Working with Joel has been very postitive and I feel that Collage-Ad ads are very beneficial and effective at our ski resort.